
I’m Lydia.
I believe in
success by design,
powered by data
driven strategies.


I’m Lydia.
I believe in
success by design,
powered by data
driven strategies.
you already know the importance of having a website that is both beautiful AND effective.

The trick is...how do you know if it’s effective? What your prospective customer does or doesn’t do when they visit your site is a guessing game.
You don’t have to guess any longer.

Imagine you just opened a brick and mortar shop (CONGRATS)

People are pouring in on opening day and you’re excited and handing out free samples...but then you start to notice that no one is buying.
Anything.
They’re coming in, looking around, taking your free samples and then…
they leave.
Without even signing up for your email list!
Imagine you just opened a brick and mortar shop
(CONGRATS)
In person, you can see what potential customers are doing and how they are reacting to your business.

Maybe they’re picking up a few items and walking to the register before they change their minds.
Maybe they keep tripping over a misplaced cord on the floor. They keep asking prices because your items aren’t labeled quite right.
In a physical store you can look at your inventory, sales, number of visitors who came through your doors, and then fix everything that’s not working.

In person, you can see what potential customers are doing and how they are reacting to your business.

Maybe they’re picking up a few items and walking to the register before they change their minds.
Maybe they keep tripping over a misplaced cord on the floor. They keep asking prices because your items aren’t labeled quite right.
In a physical store you can look at your inventory, sales, number of visitors who came through your doors, and then fix everything that’s not working.
YOU CAN OBSERVE.
YOU CAN ADAPT.
But when potential customers come to your online business and leave without buying or signing up, you might begin to think:
What if you could simply stop the agonizing self-questioning and second guessing and instead spend that time doing what you do best?
Because you can.

YOU'RE SITTING ON A GOLD MINE OF
DATA JUST WAITING TO BE TURNED INTO YOUR 24/7 SHINY NEW SALES MACHINE.
THAT'S WHERE I COME IN.
I make the invisible visible by
pulling back the curtain of
what’s been happening behind
the scenes on your website.

Data? Ugh, that sounds so boring I know. But data means answers and giving your potential customers exactly what they want.
And trust me, there’s nothing boring about consistent sales!
Data will flat out tell you what people are doing and perhaps even more importantly, what they’re not doing on your site.
You need a human-centered,
data-driven designer on your side.
It’s like having a super hero and a sidekick all in one smartypants data design strategist. I know, right?
I’m the data design strategist you didn’t even know that you needed.
I make the invisible visible by pulling back the curtain of what’s been happening behind the scenes on your website.
Data? Ugh, that sounds so boring I know. But data means answers and giving your potential customers exactly what they want.
And trust me, there’s nothing boring about consistent sales!
Data will flat out tell you what people are doing and perhaps even more importantly, what they’re not doing on your site.
You need a human-centered,
data-driven designer on your side.
It’s like having a super hero and a sidekick all in one smartypants data design strategist. I know, right?
I’m the data design strategist you didn’t even know that you needed.
I'm Lydia
And I turn data into design that converts. Think of me as your website’s nosy-but-nice neighbor who gives you the lowdown on every shred of useable information on your site.
Together, we’ll define meaningful goals so you can grow your audience and converting visitors into sales.
Ready to make your site work for you?


I'm Lydia
And I turn data into design that converts. Think of me as your website’s nosy-but-nice neighbor who gives you the lowdown on every shred of useable information on your site.
Together, we’ll define meaningful goals so you can grow your audience and converting visitors into sales.
Ready to make your site work for you?


